PORTFOLIO
PORTFOLIO
Seasoned Executive Creative Director with 20+ years of 4As experience leading high-performing teams in Hong Kong. A Grand Kam Fan winner and Hong Kong 4As board member, blends creative brilliance with business savviness. Trusted by iconic brands like Cathay Pacific, HSBC, and AXA.
SONIC CHOY
executive creative director
HSBC / HSBC Life /
Cathay pacific / AXA / KlooK / Hong kong tourism board / Lexus / more
I am an art-based creative who believes that solving modern business challenges takes more than just art. To navigate today's volatile and diverse market, I continuously evolve my practice—embracing new tools, collaborations, and perspectives for every brief.
More works available upon request.
Client List
HSBC / HSBC LIFE / Klook
GREY HK / 2020 - 2025 creative partner
LEO BURNETT HK / 2018 - 2020 executive creative director
AXA / Cathay Pacific / Tempo / Bank of China / Citi Bank
THE GATE HK / 2012 - 2017 executive creative director
Hong Kong Broadband / Watsons Water / FWD / Mead Johnson / Crown Motors / Hong Kong Airlines / Emperor Property