A proven agency leader with 12 years of management experience as a department head, I have a track record of empowering creative talent, securing major new business wins, and delivering award-winning work.

As a Grand Kam Fan winner, I bridge creative excellence with sharp business savviness. My extensive portfolio includes iconic local and regional brands such as Cathay Pacific, AXA, Tempo, HSBC, Hong Kong Broadband, Mead Johnson, Hong Kong Airlines, Watsons Water, Hong Kong Tourism Board and Lexus.

Former Executive Creative Director at Leo Burnett HK and The Gate HK, my career also includes key roles at Grey, JWT, M&C Saatchi, and Bates. Committed to driving the industry forward, I serve as a Board Member of the Hong Kong 4As, regularly judge top-tier shows, and frequently nurture the next generation as a guest speaker and workshop leader at PolyU, Baptist U, and HKDI.